Appointment setting
A person calls every lead. In minutes.
Running the ads is the easy half. The hard half is the phone. Somebody has to call every inquiry while that homeowner still has the tab open. Ask four questions. Get a date on your calendar. We run that half for you, with people, not an automated text.
15-minute phone call straight answers you leave with a plan
Everything runs in your name. Your calendar. Your CRM. Your ad account.
The gap
The part everybody hands back to you.
Flooring companies see the same gap again and again. Most marketing sold to the trade stops at delivery. The ads run. The inquiries land in a spreadsheet. As far as the provider is concerned, the job is done.
What just got handed back to you is the hard part. Call each one fast. Handle the ones who don’t pick up. Call again. Take the rejection. Turn what’s left into a date on a calendar. In a small shop that happens at night. By the owner. After a full day on the job.
That is not a marketing service. That is a list.
And the list goes cold on a clock you can measure. Your homeowner filled out three or four forms in one sitting. The tab is still open. Call while it’s open and you’re the conversation. Call two hours later and you’re the fourth company ringing. You’re chasing somebody who already booked.
The desk
What actually happens to a lead.
01
The form does the first filter.
Before anybody dials, the form has already asked four things. Budget. Timeline. Square footage. Whether they own the home. That’s a starting point, not a decision. A form on its own tells you almost nothing, which is the whole reason step 02 exists.
02
A person dials, in minutes.
Not an automated text with a first name pasted into it. A person. While the homeowner still has the tab open. The playbook we publish puts the target under five minutes and the outside limit at fifteen. That’s the clock this desk works to.
03
Four questions, in this order.
Which rooms, and roughly how big. What they’re thinking of putting in. When they want it finished. Then whether they own the place. That one goes last and goes casual, because it’s the one that sounds like a test.
04
Two times, never a yes or no.
Nobody here asks “would you like to book an appointment.” Half the time the answer to a yes-or-no question is no. Two times is a choice between two yeses. Then the frame gets set before the call ends. The arrival window. How long the measure takes. Who else should be in the room. And that nothing gets signed on the day.
05
Nobody who misses the call gets dropped.
Call first. Then a text, so the next attempt comes from a number they recognize instead of a stranger ringing twice. We keep working the lead across different days and hours, and stop when they book or opt out.
Every attempt, every script line, every honest range. Written out there, free, whether you hire anybody or not. Why we own this part at all is in we call your leads.
The deliverable
What lands on your calendar.
- An appointment, not a phone number. Budget, timeline, product and an expected visit, on the record before it reaches you.
- A date and a time window in your calendar. The address read back out loud. The homeowner saying yes to it.
- The whole conversation written into your CRM. Your own account, your own admin login.
- Text and email follow-up for the leads who did not book the first time, stopped when they book or opt out.
- The whole ads program underneath it. Meta, Google and YouTube. Fresh creative when the account needs it. Tracking that works.
- Daily updates in your private channel. A weekly video on where it stands and what we’re changing next.
- Your team still closes. We book the measure. We don’t sell the floor and we don’t show up to the estimate.
The proof
The proof, and the part we won’t fake.
Read the case files. Every number dated.There’s no booking rate on this page. No cost per appointment either. We don’t publish either one.
What we do publish is case files. Every figure welded to the window it happened in. A number with no window is a weaker claim and a less honest one.
Somebody hands you a booking percentage? They haven’t seen your city, your offer or your price point. That’s a guess at your expense.
How it starts
Fifteen minutes, on the phone.
- How long
- Fifteen minutes.
- How
- A phone call. Not a video meeting. An actual phone call.
- The cost
- Free. Nobody asks you for a card on it.
- What we look at
- Your market. What you’ve already tried. Who is calling your leads today.
- Your city
- Ask and you get a straight read. If we’re not sure yours is a fit, you hear it on the call, not after you’ve paid us.
- What you leave with
- A plan for your market. It’s yours either way.
What this option costs gets its number on that call. It moves with your market and with how many leads there are to work. The one price this site publishes is the business setup package. It’s on thepricing page. With a straight account of why the rest isn’t printable yet.
Straight answers
Three questions we get every week.
Is it a person or a robot?
A person. Not an AI voice. Not a text sequence dressed up as one. Somebody sits at a desk, makes the calls, takes the short answers, and rings back the ones who didn’t pick up. That’s why most providers stop at the spreadsheet. This part needs staff, not software.
What happens when they don’t pick up?
We keep going. Calls land on different days and at different hours, with text and email supporting the human follow-up. Every message gives the homeowner a way out. The follow-up stops when they book or opt out.
Whose calendar is it, and who keeps the records?
Yours, both. The appointment goes on your calendar. The CRM is your account with your admin login. The ad account sits under your business portfolio. The domain is registered to you. The phone number is one you can port. Walk away and you keep all of it, including every call note this desk ever wrote.
Hand the phone to somebody else.
Bring your city and whatever you’re running right now. We pull it apart and tell you what we’d change. Nobody sells you anything.
15-minute phone call straight answers you leave with a plan