Appointment setting
A person calls every lead. In minutes.
Our call center follows up on inquiries, confirms the project details and books appointments in your calendar. People make the calls, with text and email supporting follow-up.
15-minute phone call straight answers you leave with a plan
Everything runs in your name. Your calendar. Your CRM. Your ad account.
Appointment setting is one part of what we run for flooring showrooms, flooring retailers, flooring installers and established flooring contractors. If you want the whole thing handled, we handle the website, the lead generation and the appointment setting.
A strategy and price matched to your flooring showroom, retail store, installation business or contracting company. For an installer or a contractor our team books an in-home estimate. For a showroom or a retailer it books a showroom visit or a design consultation, not only an in-home estimate. Same callers, same qualifying questions, a different thing on the calendar.
Your team books the estimates and showroom visits, or add our call center to call, qualify and book them for you. This page is the second half. Nobody has to buy it, and the ads, the tracking and the CRM work either way. If you choose an advertising accelerator, it starts with a 90-day commitment, followed by month-to-month management. The call-center service is optional and quoted separately. See the advertising programs and starting budgets.
We do not copy-paste ads either. The offers and the creatives are tested one at a time for each client, and a creative is judged on the estimates it put on a calendar rather than on the phone numbers it collected. How we test flooring ad creatives is that method, written out.
The gap
The work after an inquiry.
Lead generation and appointment setting are separate responsibilities. An inquiry still needs a call, qualification and an agreed time for the visit.
That work needs a named person, a response target and a follow-up schedule. Your own team can handle it, or you can add our call center.
The goal is a confirmed appointment with the relevant project details attached.
Track response time, contact attempts and booking outcomes in the CRM. These records show where follow-up needs attention.
The desk
What actually happens to a lead.
01
The form does the first filter.
The form asks about budget, timeline, square footage and home ownership. The caller then confirms the project details.
02
A person dials, in minutes.
A team member calls promptly. Our published playbook targets under five minutes, with fifteen minutes as its outside target.
03
Four questions, in this order.
The caller confirms the rooms and approximate size, preferred product, intended timing and property ownership.
04
Offer times and confirm the visit.
The caller offers two available times and confirms the arrival window, expected visit length and who should attend. The homeowner understands what the appointment involves before booking.
05
Nobody who misses the call gets dropped.
Call first. Then a text, so the next attempt comes from a number they recognize instead of a stranger ringing twice. We keep working the lead across different days and hours, and stop when they book or opt out.
If you add our call center, that is the whole of the list above: a person calls every lead within minutes, asks about budget range, timeline, whether they own the property and the product they actually want, and books the in-home estimate on your calendar. Anybody who does not pick up gets called again on a schedule instead of being dropped, and the notes from the call travel with the appointment, so whoever runs the estimate walks in already knowing what was said.
If your team takes it, nothing gets handed back to you as a spreadsheet. Every lead lands in your CRM the second it arrives, with the ad, the offer and the campaign that produced it attached, so your office manager or your closer works the list the way they already do and you can still see which creative earned the appointment. The tracking does not change when you own the follow-up. The only thing that changes is who dials.
Every attempt, every script line, every honest range. Written out there, free, whether you hire anybody or not. Why we own this part at all is in we call your leads.
The deliverable
What lands on your calendar.
- An appointment, not a phone number. Budget, timeline, product and an expected visit, on the record before it reaches you.
- A date and a time window in your calendar. The address read back out loud. The homeowner saying yes to it.
- The whole conversation written into your CRM. Your own account, your own admin login.
- Text and email follow-up for the leads who did not book the first time, stopped when they book or opt out.
- The whole ads program underneath it. Meta, Google and YouTube. Fresh creative when the account needs it. Tracking that works.
- Daily updates in your private channel. A weekly video on where it stands and what we’re changing next.
- Your team still closes. We book the measure. We don’t sell the floor and we don’t show up to the estimate.
The proof
Results and their context.
Read the case files. Every number dated.Booking rates and appointment costs vary by account. Read the case studies for the figures we can support and the periods they cover.
Each case study states the reporting period and what its figures measure.
Use your own market, offer and pricing when planning appointment costs and booking rates.
How it starts
Fifteen minutes, on the phone.
- How long
- Fifteen minutes.
- How
- A phone call. Not a video meeting. An actual phone call.
- The cost
- Free. Nobody asks you for a card on it.
- What we look at
- Your market. What you’ve already tried. Who is calling your leads today.
- Your city
- Ask and you get a straight read. If we’re not sure yours is a fit, you hear it on the call, not after you’ve paid us.
- What you leave with
- A plan for your market. It’s yours either way.
What this option costs gets its number on that call. It moves with your market and with how many leads there are to work. The one price this site publishes is the business setup package. It’s on thepricing page. With a straight account of why the rest isn’t printable yet.
Straight answers
Three questions we get every week.
Is it a person or a robot?
A person makes the calls, records the answers and follows up on unanswered inquiries. Text and email support that work.
What happens when they don’t pick up?
We keep going. Calls land on different days and at different hours, with text and email supporting the human follow-up. Every message gives the homeowner a way out. The follow-up stops when they book or opt out.
Whose calendar is it, and who keeps the records?
The calendar and CRM are yours, with your own admin login. Your business also retains the ad account, domain, portable phone number and call records if our work ends.
Hand the phone to somebody else.
Bring your city and current follow-up process. We review the work and explain where our team could help.
15-minute phone call straight answers you leave with a plan