Services
Flooring marketing services, in three steps.
Your services one 15-minute phone call
Setup, ads and booked estimates: the three-step system connects your accounts, Meta and Google campaigns, and the follow-up after the lead lands.
Your team books the estimates and showroom visits, or add our call center to call, qualify and book them for you. Both are real options and the choice is yours.
Our services
Pick the one you’re missing.
Step 1: Establish your business online
Business setup package
Facebook and Instagram business profiles, a verified Google Business Profile and a simple three-page website, ready before advertising begins.
Showroom profiles feature the space and product brands. Installer and contractor profiles explain the work and how to request an estimate.
Package pricing is published on the page.
Step 1: Designed for your flooring business
Custom flooring websites
A custom website built around your services, products and inquiry process.
For flooring businesses that need more than the starter three-page site.
Scope and price are quoted separately. The website stays yours.
Step 1: Built with you, owned by you
Custom partnerships
Custom websites, CRMs and software for work an existing product does not cover. We define the requirements with you before building.
For a showroom that usually means a visualizer, a product wall and an in-store appointment booker. For an installer it means a quote path and a fast lead route.
Everything we build in a partnership goes in your name.
Step 2: Facebook and Instagram
Meta ads
Facebook and Instagram campaigns for homeowners in your service area. We update creative as needed and track inquiries through to your CRM.
Showroom campaigns point at foot traffic, showroom visits and design consultations. Installer campaigns point at a booked in-home estimate.
Choose Meta Accelerator for an initial 90-day setup and testing period, or ongoing management for suitable existing accounts.
Step 2: Search and YouTube
Google Ads
Search campaigns for people looking for flooring. We build the campaigns, write the ads and review search terms to reduce wasted spend.
Showroom campaigns focus on store and product searches. Installer campaigns focus on requests for flooring work.
Choose Google Accelerator, or Meta + Google Accelerator for both platforms. Each starts with 90 days, then month-to-month management.
Step 3: Our team, on the phone
Appointment setting
Add our call center and a person dials every lead in minutes. Our team qualifies it and books the appointment on your calendar. Text follow-up supports the calls without replacing them.
For an installer or a contractor that appointment is an in-home estimate. For a showroom or a retailer it is a showroom visit or a design consultation, booked to a time.
Your team runs the appointment, quotes the work and closes the sale.
How we build your flooring marketing.
For flooring contractors, new flooring businesses and companies rebuilding after poor marketing, our accelerators establish client-owned ad accounts, tracking and CRM setup. Accelerator programs start with a 90-day commitment to set up the accounts, build campaign data, test and refine the ads. Management continues month to month after the initial 90 days.
Already have suitable accounts, tracking and a CRM? We can quote ongoing management separately from an accelerator setup program.
Accelerators generally start with US$30 to US$50 per day in ad spend per platform. The final budget is agreed for each partnership. Management fees are separate. Compare accelerator programs.
Ongoing SEO for flooring businesses
Ongoing SEO covers technical site reviews, on-page improvements, content review and reporting. Scope and fees are quoted for your website. Rankings are not guaranteed.
We review how search engines access your pages, page titles and service content, then report the work and search performance. Discuss your SEO scope.
A strategy and price matched to your flooring showroom, retail store, installation business or contracting company. Run a showroom? Start with the showroom strategy. Install-first company? Start with the installer and contractor strategy.
The marketing systems used by large flooring brands, adapted to your flooring business and budget. Marketing systems built for flooring companies targeting more than $5 million in annual revenue.
Client figures include their timeframe and reporting basis. Go read the case files.
Flooring is our specialty. We work with showrooms, retailers, mobile showrooms and established contractors in the United States and Canada. Services cover websites, lead generation and optional appointment setting. Custom partnerships cover software needs outside the standard packages.
We test offers and creative for each client’s brand and market. Experience across flooring accounts informs what we test first. How we test flooring ad creatives explains the method.
Not every sale these services produce shows up in the ad account: the three waves of flooring ad sales explains where the rest of the work arrives, and how to see it. The questions buyers ask us before any of this starts are answered on the FAQ.
How they fit
One system, three steps.
Setup, advertising and follow-up share the same accounts and records. Here is how they connect.
01
Business setup
Business profiles and a starter website, set up in your name. Advertising systems and custom website projects are scoped separately.
02
Ads
Meta puts you in front of the homeowner who hasn’t started shopping. Google catches the one who already has. Both hand a real phone number to the same place.
03
Booked estimates and showroom visits
Every lead lands in the CRM with its source attached. Your team handles it, or you add our call center and we call, qualify and book it. For an installer that booking is an in-home estimate; for a showroom it is a showroom visit or a design consultation. Calls and appointments stay under your own login.
If you add our call center
A person calls every lead within minutes, asks about budget range, timeline, whether they own the property and the product they actually want, and books the in-home estimate, showroom visit or design consultation on your calendar. Anybody who does not pick up gets called again on a schedule instead of being dropped. The notes from that call travel with the appointment, so whoever runs it already knows what was said. Your calendar, your CRM, your phone number.
If your team takes it
Nothing gets handed back to you as a spreadsheet. Every lead lands in your CRM the second it comes in, with the ad, the offer and the campaign that produced it attached, so your office manager or your closer works the list the way they already do and you can still see which creative earned the appointment. The tracking does not change when you own the follow-up. The only thing that changes is who dials.
Choose the services your business needs. We explain the scope and any gaps on the call before you pay.
Not sure which one is the gap?
Bring your city and current advertising to a 15-minute phone call. We review what is already covered and where our services may help.
15-minute phone call straight answers you leave with a plan