Question 1

What is ProfitPlus Media?

Accepted Answer

ProfitPlus Media is a flooring marketing agency. We run the paid advertising, the tracking and the CRM for flooring companies, and we book the estimates when a client wants that handled too. The work is Meta ads on Facebook and Instagram, Google Ads on Search and YouTube, conversion tracking wired through to the booked estimate, and a CRM the client owns outright. Business setup comes first for a company starting from nothing: profiles, a Google Business Profile and a simple site. Everything we build goes in the client’s name, not ours.

Question 2

Who do you work with?

Accepted Answer

Flooring is our specialty. We work with flooring showrooms, retailers, installers and established flooring contractors. We also work with selected home-improvement companies where our services fit. The strategy depends on what you sell and how your customers buy. We discuss that fit on the call.

Question 3

Where do you work?

Accepted Answer

We work with US and Canadian flooring companies. The company is Canadian and most of the work is in the United States. Everything is run remotely, which is normal for this kind of work: the ad accounts, the tracking and the CRM are all online, the calls happen by phone, and nobody needs to be in your building to run a campaign in your city. Our published case files are in Kentucky and Missouri. If your market is somewhere we cannot see real demand for the work, you hear that on the call instead of after you have paid us.

Question 4

Why do you call yourselves the number one flooring marketing agency?

Accepted Answer

Because of how the work is done, not because of a ranking body or an award. We do not copy and paste ads between clients. We test individual creatives and offers for each client, built around that client’s own brand, messaging and offers. Because we took the long route, one client at a time, we have a large library of tested flooring offers and creatives and we know what works across the flooring market and what does not. That is the basis of the claim. There is no rating, no award, no ranking body and no score attached to it anywhere on this site.

Question 5

How many flooring companies have you worked with?

Accepted Answer

We have worked with more than 100 registered, licensed flooring businesses since we started, each one a real legal business we checked before we took it on. Not all of them are current clients, and they came across different services over the years rather than all at once. We do not publish a count of current clients, an award, a rating or a review score anywhere on this site, and we are not going to start. The only numbers we print are client outcomes with the window of time they happened in, and platform figures read off the ad accounts with the screenshot that backs them.

Question 6

Who actually runs the work?

Accepted Answer

Soroush Farokhi owns the company. Behind him is a small team: the people who write and film the ads, the people who wire the tracking and the CRM, and the call center that dials leads for the clients who add it. You are not handed to an account manager you have never met, and there is no ticket queue. Day to day you get updates in a private channel, a weekly video on where the account stands and what changes next, and a marketing assistant you can hand something to from a job site.

Question 7

Do you work with flooring showrooms or only installers?

Accepted Answer

Both, and the showroom is not an afterthought. A strategy and price matched to your flooring showroom, retail store, installation business or contracting company. An installer or a flooring contractor wants a booked in-home estimate and wants the lead called back fast. A showroom or a retailer wants foot traffic, showroom visits and design consultations, because that buyer wants to stand on the floor before choosing it and the project is often a $10,000 to $30,000 one. Those are two different campaigns: different creative, different keywords, a different thing on the calendar and a different follow-up. We run both. The case files published on this site are installers and contractors, which is a fact about what we have published, not about who we work with.

Question 8

What does a showroom strategy look like?

Accepted Answer

It points at your room instead of at a phone call. The creative is built on the room itself, the brands you carry and the jobs you have installed, rather than on somebody else’s before-and-after. The action the ad asks for is a showroom visit or a design consultation booked to a named time, so the buyer arrives expected instead of wandering in on a Saturday. On Google the keyword list leans on the searches that end in a drive across town: near me, store hours, brand names, flooring showroom. A visualizer earns its place because it lets somebody see the floor in their own space before they get in the car. The ticket is larger and the decision takes longer, so the follow-up is built for weeks rather than for an afternoon.

Question 9

Do you work with flooring contractors?

Accepted Answer

Yes. Established flooring contractors can use ongoing campaign management. New businesses and companies rebuilding their marketing can start with an accelerator when they are ready to serve customers and fund the campaign. Accelerator programs start with a 90-day commitment to set up the accounts, build campaign data, test and refine the ads. Management continues month to month after the initial 90 days.

Question 10

Do you work with flooring showrooms?

Accepted Answer

Yes. A showroom is the clearest fit we have. You have a physical place to send a buyer, samples in the room, and a sales process that already works once somebody walks in. The problem a showroom usually brings us is that foot traffic is not predictable and the referral pipeline goes quiet in the wrong months. Paid ads fix that by creating demand on purpose instead of waiting for it. The ads point at an in-home estimate or a showroom visit, depending on how you sell, and the follow-up is handled by your team or by our call center.

Question 11

Do you work with mobile showrooms?

Accepted Answer

Yes. A mobile showroom sells the same way a physical one does, it just brings the samples to the homeowner instead of waiting for the buyer to drive over. The campaigns are almost identical. What changes is the offer language in the ad and the way the appointment is framed on the phone, because the convenience of somebody arriving with the samples is a real selling point and it belongs in the ad rather than being discovered on the call. The qualifying questions and what lands in your calendar are the same either way.

Question 12

Do you work with flooring retailers who only sell and subcontract the install?

Accepted Answer

Yes. What matters to the campaign is that you sell floors and can run an estimate, not who carries the boxes up the stairs. The one thing that changes is the timeline you can promise, because a crew you book is a crew with its own calendar. That belongs in the qualifying script so a homeowner who needs it finished next week is not booked as if you can do it. We would rather lose that lead on the phone than have it waste a slot on your calendar.

Question 13

Do you work with established flooring contractors?

Accepted Answer

Yes. We work with contractors who sell and install flooring, using their own crews or a reliable installation partner. If your accounts, tracking and CRM are already suitable, we can quote ongoing management. If they need to be established or rebuilt, an accelerator provides the initial setup and testing period.

Question 14

What will you not take on?

Accepted Answer

We assess demand, service capacity and the budget available for testing before recommending a program. We do not promise a number of leads, sales or a result by a fixed date. Flooring is our specialty; selected home-improvement projects are reviewed for fit.

Question 15

I am brand new. Can you help?

Accepted Answer

Yes. If you need profiles and a starter website, the business setup package is $497 one-time, then $33/mo. If you are ready to serve customers and fund advertising, we can assess an accelerator for your ad accounts, tracking and CRM. Accelerator programs start with a 90-day commitment to set up the accounts, build campaign data, test and refine the ads. Management continues month to month after the initial 90 days.

Question 16

Do you work with Canadian flooring companies?

Accepted Answer

Yes. We work with US and Canadian flooring companies, and the company itself is registered in British Columbia. Most of the work is in the United States, which is worth knowing if you want a reference in your own province rather than across the border. The mechanics are the same on either side: the ad platforms, the tracking and the CRM all work the same way, and the call center calls a Canadian number as easily as an American one. Texting rules differ between the two countries, and that part is worth a proper conversation before anything is switched on.

Question 17

Do you work in my city?

Accepted Answer

Only if we can see real demand for the work there. Some markets are too thin to carry paid advertising, some are priced in a way that makes a booked estimate cost more than the job is worth to you, and in some the competition is already spending in a way that would eat a small test budget alive. We look at your city on the call and you get a straight read on it, including the parts you will not like, before anybody asks you for a card. If the answer is no, you hear no.

Question 18

What do you actually run for a flooring company?

Accepted Answer

Three steps. Setup: the accounts, the profiles, the tracking and the CRM, all in your name. Ads: Meta campaigns on Facebook and Instagram, Google campaigns on Search and YouTube, with creative built from your own jobs. Booked estimates: either your team takes the leads and calls them, or you add our call center and a person calls, qualifies and books the estimate on your calendar. Underneath all three is the reporting: daily updates in a private channel, a weekly video on where the account stands, and tracking that reports what actually happened rather than what a platform wishes had.

Question 19

Do you run Meta ads?

Accepted Answer

Yes, and for most flooring companies this is where the volume comes from. Facebook and Instagram reach homeowners in your service area who are thinking about a floor. They have not typed it into Google yet, which is exactly the point: you are in front of them before they start shopping around and before anybody else in your market has said a word to them. The creative is built from your own jobs rather than stock photography, and it is refreshed when the account needs it rather than on a calendar. The ad account sits inside your own business portfolio and we work inside it.

Question 20

Do you run Google Ads?

Accepted Answer

Yes, on Search and on YouTube. This is a different buyer from the Meta one. A person typing flooring installers near me has already decided to replace the floor and is now picking who to call, which is why the click costs more and converts harder. We build the campaigns, write the ads and then spend the week pulling wasted clicks back out, because in this trade a search campaign that nobody prunes will happily spend your budget on people looking for do-it-yourself guides. Every keyword and every dollar is readable by you on any day you want to look.

Question 21

What tracking do you set up?

Accepted Answer

Enough to follow an inquiry through to a booked estimate rather than stopping at the click. That means conversion tracking on the site and the forms, call tracking on the phone numbers, and a CRM that records what happened after the lead arrived. Clicks and lead counts tell you the first half of the story. The half that decides whether the advertising is worth doing happens offline, in your showroom and in the homeowner’s house, and Google publishes the mechanism for feeding that back into the account.

Question 22

Do I get a CRM?

Accepted Answer

Yes, and it is yours rather than a seat inside ours. It is your own sub account with your own admin login, holding your lead history, your call notes, your pipeline and the calendar the estimates land on. Leads from the ads drop into it automatically, so nothing sits in an inbox waiting for somebody to copy it across. If you already run a CRM you like, that is a conversation for the call: sometimes the right answer is to wire ours to yours rather than move you off something your team already knows.

Question 23

Do you build websites?

Accepted Answer

Yes. The business setup package includes a simple three-page site. A custom flooring website is a separate project, scoped around your services, products and inquiry process. Custom partnerships cover broader software requirements. Your domain and website remain yours.

Question 24

What is in the business setup package?

Accepted Answer

Facebook and Instagram business profiles, a Google Business Profile verified and set up properly, and a simple three-page website. It is the whole public presence, live, before any money goes into advertising. The published price is $497 one-time, then $33/mo, printed on this site rather than quoted on a call, which is the only price on here. The Google Business Profile is the piece most shops underrate: Google names relevance, distance and prominence as what decides local results, and says reviews and links feed prominence, so a profile nobody set up properly is a hole you keep paying for.

Question 25

Do I have to use your call center?

Accepted Answer

No. The call center is optional. Your team books the estimates and showroom visits, or add our call center to call, qualify and book them for you. Plenty of shops run it the first way, usually the ones who already have an office manager or a closer on payroll, and we simply hand every lead straight into your CRM as it arrives. If you add the call center, a person on our side dials each lead, asks the qualifying questions and puts the appointment on your calendar with the notes attached. For an installer or a contractor that appointment is an in-home estimate; for a showroom or a retailer it is a showroom visit or a design consultation. Both are real options and neither is a downgrade.

Question 26

Can you get people into my showroom instead of booking in-home estimates?

Accepted Answer

Yes. That is the showroom play and for most flooring retailers it is the one worth running. The campaign asks for a visit to your showroom or a design consultation rather than a house call, the call center books it to a named time with the qualifying notes attached, and the conversion the ad account is told to count is that appointment rather than a form fill. Nothing about it requires an in-home estimate. If you want both, and plenty of showrooms do, the account runs them as separate campaigns on separate budgets so that one cannot quietly eat the other.

Question 27

What is the right price for my kind of company?

Accepted Answer

It depends on the kind of company you are, which is why one price is printed and the rest is said out loud on the phone. A showroom, a retailer, an installer and a flooring contractor are not running the same play, so they do not carry the same number. The business setup package is the published price: $497 one-time, then $33/mo, printed on this site rather than quoted. Advertising management and the call center are quoted on the 15-minute call, by your market and by what you are asking the account to do, because a showroom booking in-store appointments in one city and an installer chasing in-home estimates in another are not the same job to run. Nobody gets a number off a page that has not looked at their market.

Question 28

What do you mean by the systems the big brands run?

Accepted Answer

The marketing systems used by large flooring brands, adapted to your flooring business and budget. A national or franchise flooring brand does not run one boosted post and hope. It runs tested creative for each offer, a tracked path from the ad through to the booked appointment, a CRM that remembers every inquiry, follow-up that keeps working after the first call goes unanswered, and reporting that ties what was spent to what actually got booked. None of that is exotic. It is expensive to assemble and slow to learn, which is why most independent shops never get there. We assemble it at your size, and every account in it is opened in your name.

Question 29

Can you take a company to $5 million?

Accepted Answer

That is the target the systems are built for, and it is a target rather than a promise. Marketing systems built for flooring companies targeting more than $5 million in annual revenue. What you will not find on this site is a claim that we have already done it for a named company, because no figure we publish says that, and every client number here is printed with the window it happened in. What actually gets a shop there is the offer, the sales floor and the install capacity as much as the advertising. We build and run the advertising side of it, and we will tell you on the call what we think your market can carry.

Question 30

How fast does somebody call a new lead?

Accepted Answer

With the call center, a person dials in minutes while the homeowner still has the tab open. The playbook we publish puts the target under five minutes and the outside limit at fifteen. It is not an automated text with a first name pasted into it. The reason we are strict about it is not a sales line: Harvard Business Review found firms contacting an inquiry within an hour were nearly seven times as likely to qualify it as those trying an hour later, and more than sixty times as likely as those who waited a day. If your own team is calling, that clock is the one thing worth copying.

Question 31

What does a booked estimate actually contain?

Accepted Answer

An appointment, not a phone number. A date and a time window in your own calendar, with the address read back out loud and the homeowner saying yes to it. Attached to it: which rooms and roughly how big, what they are thinking of putting in, when they want it finished, and whether they own the place. The whole conversation is written into your CRM. The frame is set before the call ends, so the homeowner knows the arrival window, how long the measure takes, who should be in the room, and that nothing gets signed on the day.

Question 32

What happens to leads who do not answer the phone?

Accepted Answer

They get worked, not dropped. Call first. Then a text, so the next attempt comes from a number they recognise instead of a stranger ringing twice. Then more attempts across different days and different hours, because a homeowner who missed a call at two on a Tuesday is not a homeowner who said no. It stops when they book or when they opt out. Most of the leads that eventually turn into jobs are not the ones who picked up first time, which is exactly why a spreadsheet handed over and forgotten is such an expensive way to run this.

Question 33

How will you communicate with me?

Accepted Answer

Daily updates in your own private channel, posted when something happens rather than collected into a monthly report nobody reads. A weekly video walking through where the account stands and what changes next. And a marketing assistant you can hand something to when you are standing on a job site and cannot deal with it yourself. There is no ticket queue and no account manager you have never spoken to. If something breaks or a campaign is not working, you hear it from us before you notice it yourself.

Question 34

What is an accelerator, and how long is the commitment?

Accepted Answer

Choose Meta Accelerator, Google Accelerator or Meta + Google Accelerator. For flooring contractors, new flooring businesses and companies rebuilding after poor marketing, our accelerators establish client-owned ad accounts, tracking and CRM setup. Accelerator programs start with a 90-day commitment to set up the accounts, build campaign data, test and refine the ads. Management continues month to month after the initial 90 days. Already have suitable accounts, tracking and a CRM? We can quote ongoing management separately from an accelerator setup program. Accelerators generally start with US$30 to US$50 per day in ad spend per platform. The final budget is agreed for each partnership. Management fees are separate. Your accounts remain yours, and results are not guaranteed.

Question 35

How much does this cost?

Accepted Answer

One price is published on this site: the business setup package at $497 one-time, then $33/mo. Everything else is quoted on the 15-minute call, because it moves with your market, what you are already spending and which parts of the offer you take. If you are a good fit you get the numbers on that call, straight, before anybody asks you for a card. Ad spend is separate from any fee and it goes to the platforms, not to us.

Question 36

What is the $497 for?

Accepted Answer

The business setup package: Facebook and Instagram business profiles, a Google Business Profile verified and set up properly, and a simple three-page website. The published price is $497 one-time, then $33/mo, printed here rather than quoted, because a company starting from nothing deserves to know what the first step costs without booking a call to find out. It buys the three pieces above, built together, once, and everything in it is registered in your name. It is a setup package, not advertising. Ad spend, advertising management and call-center programs are all separate and are quoted on the call, because those move with your market.

Question 37

Why are the advertising fees not printed on the site?

Accepted Answer

Because they move by market, and a printed number would be wrong for most of the people reading it. What a campaign costs to run properly in a dense metro with four other flooring companies bidding is not what it costs in a market with one. How much of the offer you take matters too: ads only is a different piece of work than ads plus a call center dialling every lead. We quote the program after reviewing your market and the services you need.

Question 38

Is ad spend included in what I pay you?

Accepted Answer

No. Ad spend is separate and it goes to Meta and Google, not to us. Your ad account is billed on your own payment method inside your own business portfolio, so the money never passes through us at all and you can see exactly what was spent on any day you want to look. You decide the budget. We will tell you honestly when a budget is too thin to learn anything, and we would rather say that out loud than quietly take the money and run a test that cannot answer the question.

Question 39

Who owns the ad account?

Accepted Answer

You do. The ad account sits under your own business portfolio with your own billing on it, and we work inside it as a partner. That is the opposite of the common arrangement, where an agency runs your campaigns inside their account and the entire history of what worked leaves with them the day you do. Everything the account learns, every audience, every dataset and every creative that tested well, stays with you. If you leave, you are not starting from zero and you are not negotiating for your own data.

Question 40

Who owns the CRM, the domain and the phone number?

Accepted Answer

You do, all three. The CRM is your own sub account with your own admin login, holding your leads and your call history. The domain is registered to you. The phone number is one you can port to another provider. This is the single most important thing to check with any agency you talk to, ours included, and the check is simple: ask who the account is registered to, in writing, before you sign anything. If the answer is vague, that is the answer.

Question 41

What happens if I leave?

Accepted Answer

You keep everything. The ad account, the dataset and its history, the CRM with every lead in it, the domain, the website and the phone number are all in your name already, so leaving is us stepping out rather than us handing anything back. There is nothing to migrate and nothing to unlock. You retain control of those assets after the partnership ends.

Question 42

What results do you actually publish?

Accepted Answer

Three client case files, each with the figure the client gave us welded to the window of time it happened in. Screenshots from the ad accounts behind several of them, showing what was spent and what the platform reported back. Reviews quoted word for word with a link to the original. And a filmed testimonial from the longest-running of the three. What we do not publish is an average, a rounded number, a return multiple, a count of clients, an award or a rating. If a figure is not on our approved list with its window attached, it does not go on the site at all.

Question 43

Why does every number have a date range attached to it?

Accepted Answer

A result needs a timeframe to be useful. The same sales total over six weeks and over two years describes different performance. Each figure on this site keeps its source and timeframe beside it.

Question 44

What did Hometown Floor Covering report?

Accepted Answer

$70,000–$80,000 a month. Now, consistently, eighteen months in. Carlos Garcia runs the company in Shelbyville, Kentucky, and it is the longest-running account we publish, which is why it carries several readings rather than one. Each reading keeps the window it was given to us in and none of them replaces the ones before it. The case file also carries what the account spends month to month against what comes back, and the Meta account screenshots behind it.

Question 45

What did MC Flooring & Tile report?

Accepted Answer

Approximately $40,000 in business-wide reported sales. By week six of working with ProfitPlus, as reported by Michael. Michael also reported a $100,000 month in business-wide sales by month three of working with ProfitPlus. This was one reported month. He also left a public comment on Facebook and a review on Trustpilot, both quoted word for word on this site with a link to the original.

Question 46

What did Floorworks report?

Accepted Answer

$900 of ad spend became $27,000 of installs. In the month it turned around. Steven Davis runs it in Joplin, Missouri, and the part of this story worth reading is the beginning rather than the end: it started slow, and two months in they were nearly ready to quit. It turned around after that and they now do high-value jobs regularly. The case study includes both the slow start and the turnaround.

Question 47

What does an Ads Manager screenshot actually prove?

Accepted Answer

It proves what an account spent and what the platform reported back inside a stated window. That is all, and it is worth being precise about it. It says nothing about revenue, nothing about jobs sold, and nothing about what happened after somebody filled in a form. It is also the platform’s own count, which misses the phone calls and walk-ins an ad caused but never saw. We publish the screenshots because they are checkable, and we label them as platform figures rather than results, because those are two different things and the gap between them is where most agency reporting hides.

Question 48

Can I speak to one of your clients?

Accepted Answer

Ask and we will arrange a reference call with a client. We do not hand out client numbers, and nobody on the team contacts a client to set this up on their own: the owner arranges it directly, and only with a client who has agreed to take the call. It is a fair thing to ask for and you should ask it of every agency you are considering, not just us. An agency that cannot produce one person willing to talk to you has told you something.

Question 49

Will I get the same results as your case files?

Accepted Answer

No promise either way, and anyone who promises you one is selling. These case studies include client reports and dated campaign records, not guarantees. Each figure keeps its source and timeframe. Outcomes depend on the market, the offer and how well the work gets sold. The case files are on this site so you can see what has happened, in what window, for a real company in a real city, and judge how close that is to yours. What we will do on the call is give you a straight read on your own market, including the parts you will not like. What we will not do is put a number or a date in writing.

Question 50

What happens between the first call and live ads?

Accepted Answer

The call is fifteen minutes on the phone, not a video meeting, and you get a straight read plus the prices if it fits. Then one onboarding call, and then we build: the ad account under your own business portfolio, the CRM as your own sub account, the tracking numbers, the domain and the calendar the estimates land on, all in your name. If you are starting from nothing, the setup package goes first. Then the campaigns turn on across Meta, Google and YouTube with creative built from your own jobs and tracking that reports properly.

Question 51

What is the individual-creative testing method?

Accepted Answer

It means we test ads one at a time against each other for each client rather than running one template across every account we have. Each client gets creative built around their own brand, their own messaging and their own offers, and then the offers and the creatives are tested individually to find which ones this market and this shop actually respond to. That is slower than copying a winner from another account, and it is the reason we can say what works across flooring and what does not: we took the long route, one client at a time, and kept everything that was learned.

Question 52

What is the learning phase?

Accepted Answer

It is the period when the ad platform is still working out who to show an ad to, and its performance during it is not a verdict. Meta says an ad set usually leaves the learning phase after about fifty results in the week following its last significant edit, and that editing the ad set mid learning starts it over. At any realistic price for a booked flooring estimate, fifty of those in a week is not a number a flooring company hits, which is why a sensible campaign is pointed at a cheaper event further up the chain and why we do not let anyone edit an ad set every second day.

Question 53

How long before I can tell whether it is working?

Accepted Answer

Longer than two weeks, and we do not put a date on it. The first days are a test rather than a result: Meta wants roughly fifty results in a week after the last significant edit before an ad set leaves the learning phase, and a flooring account rarely gets there quickly. Then a booked estimate does not become a sold job in the same week, because the homeowner has to be visited, quoted and given time to decide. Reading day three or day fourteen as a verdict means judging a number that has not finished being produced. Judge it across a stretch long enough to hold a full round of estimates.

Question 54

Why does Ads Manager undercount what the advertising did?

Accepted Answer

Because it can only count what it sees. Meta attributes an action taken off your ad only if it happened within a set number of days after somebody viewed or clicked, and a homeowner who sees your ad, remembers your name and calls your store line two months later is not an action Meta ever receives. It is not attributed late. It is not attributed at all. Same with a walk-in. So the platform number is a floor on what the advertising produced, not a ceiling, and treating it as the whole picture is how good campaigns get switched off.

Question 55

What are the three waves of flooring ad sales?

Accepted Answer

Sales from advertising arrive in three waves. The first is the leads who convert on the ad itself, fill in the form and get called. The second is people who see the ads and call you or walk in instead of filling in anything, because they already knew how to reach you. The third is people who remember the ads and call months later when they finally need floors. Waves two and three are real and clients report them, and neither shows up in the ad account. That is why we wire tracking through the CRM and why we ask new clients to keep a note of how a walk-in heard about them.

Question 56

Does the season change what I should expect?

Accepted Answer

Yes, and the lag is the part shops get wrong. Demand for flooring moves through the year, and the work you get in a busy month was usually created by advertising that ran before it. Cutting spend the moment the calendar looks full is how the following quiet stretch gets quieter, because you switched off the thing that fills it. The practical version: fund the demand through the peak so the trough has something in it, and judge the account across a stretch that contains both rather than across whichever month you happened to look at.

Question 57

What actually changes week to week?

Accepted Answer

Whatever the account is telling us to change. New creative when the current set tires, budget moved between campaigns that are producing and ones that are not, wasted search terms pulled out, targeting narrowed or widened, and the offer itself rewritten when the offer is the thing that is not landing. On the call-center side, the scripts change as we hear what the homeowners in your market actually push back on. What closed and what did not feeds all of it, which is the reason the CRM matters as much as the ad account does.

Question 58

How are you different from Floor Launch and the other flooring agencies?

Accepted Answer

The differences worth naming are ownership, testing and what gets published. Everything we build goes in your name, and you retain those assets when our work ends. We test individual creatives and offers per client rather than running one template across accounts. And every figure we publish carries the window it happened in, with the account screenshot where one exists. We have written up the comparison properly, agency by agency, and we only state facts we could source from each agency’s own site. Read that rather than taking our word for it here.

Question 59

How should I judge any flooring marketing agency?

Accepted Answer

Five questions, and ask them of us too. Who owns the ad account, the domain, the phone number and the CRM when the work ends? Does every reported result name its timeframe and say what the figure measures? Which fees are public, what is quoted separately, and how much ad spend is actually needed? Who calls the leads, what makes one qualified, and where do the notes go? And will they look at your city and tell you honestly whether it is a fit before asking you to pay? Vague answers to any of those are the answer.

Question 60

What number should I be judging an agency on?

Accepted Answer

Cost per booked estimate, not cost per lead. A lead is a phone number. A booked estimate is somebody who has been spoken to, qualified, and has agreed to a time when you can walk into their home with samples. An agency reporting cheap leads and nothing further is reporting the easy half. Work out what a booked estimate is worth to you by taking your average job value and how often you close in the room, and you have a number you can hold every agency to, including this one.

Question 61

Should I just run the ads myself?

Accepted Answer

You can. None of it is a secret, the platforms will happily take your money either way, and some owners genuinely enjoy it. What it costs you is hours, and hours from the person whose time is worth the most to the business. The other cost is the learning curve, which you pay for in wasted ad spend while you work out what this trade responds to. The owners who hand it over mostly do it because an hour on a job site or in the showroom earns more than an hour in an ad account. That is the honest calculation.

Question 62

Do you do SEO?

Accepted Answer

Yes. Ongoing SEO covers technical site reviews, on-page improvements, content review and reporting. Scope and fees are quoted for your website. Rankings are not guaranteed. The work is scoped for your existing website or alongside a separately quoted custom website project.

Question 63

Can I text my own leads, and what consent do I need?

Accepted Answer

Check it properly before you send anything, because the rules are stricter than most shops assume. FCC rules ban autodialed texts to a mobile number unless the owner gave consent first, and commercial texts require written consent. The carriers apply their own layer on top of that through the CTIA messaging document, which covers how consent is captured, how opt-outs are handled and what a message programme has to disclose. This is a real compliance question, not paperwork, and the penalties land on the business sending the message. Our own SMS terms are published if you want to see how we handle it.

Question 64

Will ChatGPT and other AI tools recommend my business?

Accepted Answer

They can, and it is worth setting up for. ChatGPT search uses a crawler called OAI-SearchBot, and OpenAI documents that a site can allow it to appear in search results independently of the crawler used for model training. Practically, that means your site has to be crawlable, has to state plainly what you do and where you do it, and has to have the kind of pages that answer a question directly. The same work that makes a page useful to a homeowner is what makes it quotable by an answer engine. Clients have reported buyers arriving this way.

Flooring marketing FAQ.

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