Website design & development
Custom websites for flooring companies.
For flooring contractors, mobile showrooms and retailers. Built around how customers explore your work, choose materials and book the next step.
Book an intro call15-minute phone call · Custom quote
01Flooring contractor
Make the next step obvious.
Services, project detail and an estimate request, arranged around the job a homeowner needs done.
- Hierarchy
- The service and next action appear before the detail.
- Contrast
- Deep green gives the estimate action a clear place on a quiet ground.
- Useful detail
- Project information and service areas answer practical questions.
02Mobile flooring business
Bring the showroom closer.
A phone-friendly route from exploring samples to requesting an appointment at home.
- Mobile reading
- Short sections and clear labels stack naturally on a phone.
- Colour with a purpose
- Navy separates the visit action from the material illustrations.
- Simple sequence
- Browse samples, request a visit and discuss the project.
03Showroom & retailer
Give the collection room.
A product-led website that connects material browsing with a showroom visit or an online purchase.
- Product hierarchy
- Material categories come first, followed by the details buyers compare.
- Warm contrast
- Burgundy type and actions sit clearly against linen surfaces.
- Two buying paths
- Showroom appointments and optional checkout each have a defined role.
Behind the website
Connect the enquiry
to the work.
Optional CRM and back-end tools keep the details with your team. Explore the example views below.
Illustrative features. Your layout, software and connections are agreed in the custom quote.
The website & what connects to it
Choose what your team needs.
The design, pages and optional systems are agreed in your custom quote.
Design & content
Pages built around your services, products and customer questions. Clear routes to an estimate, a showroom visit or a purchase.
Contacts & sales pipeline
Optional CRM connections keep enquiries, project details and follow-up stages together, with access for your team.
Booking & administration
Online appointments, back-end tools and account connections can be included around the way your business works.
Catalogue & online sales
Present your flooring range with product details and categories. Material sales can include checkout and the agreed fulfilment requirements.
Analytics & measurement
Know what to
measure.
Google Analytics 4 setup and event planning can be included in your build, with consent controls and testing for the tools you use.
Agree on the actions
Define which enquiries, confirmed bookings or completed purchases matter to your business.
Connect the right signals
Use the website and supported form, booking or checkout integrations. A button click and a completed booking are recorded separately.
Test before reporting
Check consent behaviour, event delivery and duplicate handling. Confirm what each report includes and where measurement is limited.
Available in the agreed scope. Measurement depends on consent, provider support and access to the relevant accounts.
Content, planned with you
Show the work.
Explain the details.
Local videography, directed by us
We can coordinate local videographers and plan the showroom, product and project footage your website needs. The shoot and its costs are agreed in scope.
Research & blog workflows
Optional automation can support topic and search research, draft preparation and publishing workflows. Content is reviewed for accuracy and relevance before publication.
- Research
- Draft
- Review
- Publish
From the first call to handover
A defined scope.
A clear schedule.
7 to 15 days
Typical build window after scope and required materials are confirmed. Complex features can take longer. Your quote confirms the schedule.
Discuss the build
A 15-minute phone call to understand your business, website and required features.
Confirm the scope
Agree on the pages, connections, content, custom quote and delivery schedule.
Build & review
We design and build the website, then review it with you on desktop and mobile.
Launch & hand over
Check the agreed customer journeys and give your team access to the website and accounts.
Ownership & running costs
Built for you.
Held in your name.
You own the custom website, content and data created for your business. Your business accounts are held in your name.
Third-party software remains subject to its provider’s terms. Hosting, software subscriptions and ongoing support are confirmed in the scope and quote.
Explore broader custom partnershipsBefore the build
A few details.
How is this different from the starter website?
Business setup covers business profiles and a starter website. A full custom website is a separate build with its own design, pages and agreed systems. It receives a custom quote.
Does every website include a CRM and online checkout?
No. Contacts, pipelines, booking, product catalogues, checkout and back-end tools are available when included in your scope. We recommend the parts your team needs and confirm them before the build.
Can we discuss an existing website?
Yes. Bring your current website to the intro call. We will discuss what you want to keep, change or connect before defining the work.
What affects the build schedule?
The number of pages, integrations, product data, footage and approval rounds affect delivery. Typical builds take 7 to 15 days once scope and required materials are confirmed. More complex builds can take longer; the quote confirms your schedule.
Your next website
Let’s talk about
your build.
Tell us what your website needs to do. We’ll define the scope and prepare a custom quote.
Book an intro call15-minute phone call