Meta ads
Meta ads for flooring companies. Judged on booked estimates.
Facebook and Instagram ads can reach homeowners before they search for flooring. We build creative from your jobs, manage the campaigns and send inquiries to your CRM with their source attached.
An installer’s campaign asks for a booked in-home estimate and the creative is the work: the room before, the room after, the crew. A showroom’s campaign asks for a showroom visit or a design consultation and the creative is the room you own, the brands on the wall and the person who walks a buyer through them.
Creative off your own jobs the ad account in your name 15-minute phone call
Illustration: a phone feed scrolling to one of our flooring ads, a floor laying in across the video, captioned watch this floor go in, over the line hardwood, LVP, carpet, tile, and a book an estimate button.
Why it usually fails
Two areas to check first.
First, check the campaign goal. A campaign focused on engagement answers a different question from one focused on inquiries and booked appointments.
Second, check follow-up. Inquiries need a responsible caller, timely attempts and recorded outcomes. A low lead cost does not show whether that work happened.
Meta can reach buyers earlier in their decision. Clear creative and a qualification call help establish the project, timing and next step.
One shop we run ads for was two months in and nearly ready to quit. Then one month turned. The number is further down this page, with its month attached.
The mechanics
What we actually do.
Campaign setup, creative, tracking and follow-up, explained below.
Meta Accelerator: the first 90 days
For flooring contractors, new flooring businesses and companies rebuilding after poor marketing, our accelerators establish client-owned ad accounts, tracking and CRM setup.
Accelerator programs start with a 90-day commitment to set up the accounts, build campaign data, test and refine the ads. Management continues month to month after the initial 90 days.
Choose Meta Accelerator for this platform, or Meta + Google Accelerator for both.
Already have suitable accounts, tracking and a CRM? We can quote ongoing management separately from an accelerator setup program.
Accelerators generally start with US$30 to US$50 per day in ad spend per platform. The final budget is agreed for each partnership. Management fees are separate.
Your accounts remain yours. Results are not guaranteed.
We read your market first.
Your city. What an average job is worth. What your close rate really is. Fifteen minutes on the phone, not a form. If the math does not work in your market, you hear that first.
The creative comes off your own jobs.
We edit footage from your jobs into captioned ads: removal, preparation, installation and the finished room. Creative is updated as the account needs it.
The campaign points at the inquiry.
The campaign focuses on quote requests. We track inquiries and allow the test to collect evidence before making changes.
Tracking that works, then a clean hand-off.
Events wired properly, so the platform learns from real inquiries instead of guessing. Then a clean hand-off into your CRM. The account, the audiences, the list and the pixel, the small piece of code that reports what people did on your site, all stay in your name. If you leave, they leave with you.
Your team or ours follows up.
On the ads-only program, every lead lands cleanly in your CRM and your team owns the follow-up. Add our call center and we dial every lead, qualify it and book the in-home estimate, with text supporting the human calls.
It gets judged on booked estimates.
We review cost per booked estimate, attendance and the creative that produced each inquiry. That evidence guides the next creative test.
What you get
What the service includes.
- Facebook and Instagram campaigns built and run. The ad account stays in your name.
- Fresh creative when the account needs it, cut from footage off your own jobs.
- Ad copy written for your market. Not a template with your city dropped in.
- Tracking that works, so the platform learns from real inquiries.
- A clean hand-off into your CRM. Pipeline and history in it.
- Your team owns the follow-up on the ads-only program.
- Add our call center for human calls, qualification, booking and supporting text follow-up.
- Your team still closes. Nobody stands between you and the customer.
The calling and text follow-up row belongs only to the call-center option. On the ads-only program, your team owns every follow-up.
Proof
What we’re cleared to publish.
$900 of ad spend became $27,000 of installs
The case files carry the rest of each account, dated the same way.
$70,000–$80,000 a month
Now, consistently, eighteen months in. Approximately $40,000 in business-wide reported sales
By week six of working with ProfitPlus, as reported by Michael.
These figures cover the client’s wider program. They are not a channel-by-channel breakdown of Meta performance.
Each figure includes the period it covers. The case studies describe the context and early difficulties.
These case studies include client reports and dated campaign records, not guarantees. Each figure keeps its source and timeframe. Outcomes depend on the market, the offer and how well the work gets sold.
How it starts
Fifteen minutes, on the phone.
- How long
- Fifteen minutes.
- How
- A phone call. Not a video meeting. An actual phone call.
- The cost
- Free. Nobody asks you for a card on it.
- What we look at
- Your market. Whatever you have already run on Facebook. What a job is worth to you.
- Your city
- Ask and you get a straight read. If we’re not sure yours is a fit, you hear it on the call, not after you’ve paid us.
- No pitch
- No slide deck. No contract on the screen. Nobody closing you.
Common questions
The three we get asked about this.
Do you take over my ad account, or does it stay mine?
It stays in your name. We work through access you grant, and you can review the account. You retain the account, spend history, pixel and audiences if our work ends.
Who shoots the videos? I’m not doing that.
We provide a shot list for your team to film on a phone during a job. We handle editing, captions and copy. If footage is unavailable, we review the photos and other material you already have.
What if a batch of leads is weak?
Lead quality varies. We review the audience, creative, form answers and follow-up alongside booked estimates. This helps separate campaign issues from inquiries that need more time or contact attempts.
See what your Facebook money is actually buying.
Bring your current campaigns. We review the setup and explain which changes we would make first.
15-minute phone call straight answers you leave with a plan
Or call888-566-7871