Privacy, in plain words.

2. How we use it

To answer you. If you write to us, we write back. That is the first and most common reason we have your details at all.

To run the 15-minute phone call. Booking it, confirming it, reminding you about it, and following up afterwards. If you decide to work with us, we use the same details to run the work you hired us for and to talk to you about it while it is running.

To hire. A person here reads your application and decides whether to take the conversation further. If you look like a good fit, we send you a private link to our application portal.

We do not use your information for a new purpose without telling you first, except where applicable law requires or allows us to.

4. What we do not do

We never sell your personal information. Not to a data broker, not to another agency, not to anyone, at any price.

We do not feed your form data to ad networks. Nothing you type into a form on this site is passed by us to an advertising platform to build an audience out of you. We put no advertising or analytics code of our own on any page here. The booking widget on our contact page is somebody else’s software and it loads code of its own, which is the one exception on this site and is set out in full in section 8.

Phone numbers and SMS opt-in data are not shared with third parties or affiliates for marketing purposes under any circumstances.

We do not rent, trade or publish your information, and we do not hand it to anybody to target you across other websites.

6. How long we keep it

We keep your information for as long as we need it for the reason you gave it to us, and after that for as long as we are required to keep records under applicable law.

In plain terms: if you booked a call or became a client, your details stay while we are dealing with you and for a reasonable period afterwards. If you applied for work, your application stays while we are hiring for that kind of role. If you asked us to stop texting you, we keep the fact that you opted out, because that is the record that keeps us from texting you again.

You can ask us to delete it sooner. Section 7 says how, and we delete what we are not required to keep.

8. Cookies and tracking

Analytics is optional. On your first visit, this site asks whether you allow Google Analytics. Before you allow it, the Google Analytics script does not load and no Analytics request is sent to Google. If you choose No thanks, Analytics stays off.

If you choose Allow analytics, Google Analytics may use first-party cookies such as _ga to measure page views, scrolls, outbound clicks, file downloads, video engagement, site searches, and form interactions. We use this information in aggregate to understand how people use the site and where a page may need repair. Advertising storage, advertising user data, and ad personalization remain disabled. We do not run Meta Pixel or another advertising pixel. Google processes the Analytics data under its ownprivacy policy.

Your choice stays under your control. Your browser keeps a small local preference so the site remembers whether you allowed Analytics. The preference contains no identity or browsing history. Use the Privacy choices link in the footer to change your choice. Turning Analytics off removes its first-party cookies and reloads the page without the Google tag.

Your browser also holds one note while your tab is open so that the short opening animation plays once instead of on every page. It is not sent anywhere, records nothing about you, and disappears when you close the tab.

Our fonts are served from our own domain rather than from a font network, so reading these pages does not tell a font company that you visited.

Two parts of this site are built by other companies, and each is plainly visible where it lives.

The filmed testimonial sits on our videos page, on our reviews page and on one case study page. What you see before you press play is an image served from our own domain, so nothing reaches the video platform while you are only reading. Pressing play is what builds the player, and we use the platform’s no-cookie address for it. If you never press play, that company never hears from your browser.

The booking calendar on our contact page is the one place on this site where somebody else’s software runs, and it is worth being exact about what that means. The calendar is a window onto a page served by the scheduling platform, and that page is theirs, not ours. When you open our contact page it loads, and it brings its own things with it: files and fonts from its own servers and from Google’s, and an advertising script library from Meta. It also keeps an identifier of its own in your browser. None of that is our code and none of it is on any other page of this site, but it happens because we put the calendar there, so you should know about it. What that software loads is the platform’s decision and it can change without any change to this site, so read their privacy policy for what they do with it.

If you would rather none of that ran, do not open our contact page. On every other page, no third-party code loads unless you allow Google Analytics. You can always reach us by phone or email instead, and section 13 has both.

You can block or delete cookies in your browser settings. Some parts of the site, the booking calendar in particular, may stop working properly if you do.

Your browser may send a Do Not Track or a Global Privacy Control signal. We do not sell personal information or share it for advertising across other websites. Google Analytics remains off unless you allow it in the site controls, and advertising storage remains disabled if you do. We do not treat you differently for sending either signal. We cannot make that signal do anything inside the booking widget described in section 8, because that software is not ours to answer for.

10. How we protect it

This site is served over an encrypted connection, and so is the careers form, so what you type into it travels encrypted rather than in the clear.

The providers in section 5 hold what you sent us inside accounts whose access we control, and we keep that access to the people who need it for the reason you gave us the information in the first place.

Here is the honest limit. No website, no company and no method of moving information across the internet is completely secure, and anybody who tells you otherwise is selling something. We cannot promise that your information will never be exposed. What we can tell you is that we do not spread it further than section 5 describes, and that the less of it we keep, the less there is to lose, which is the reason section 6 exists.

If something happens to your information that applicable law requires us to tell you about, we will tell you, in the manner and within the time that law sets.

12. Changes to this policy

We may update this policy from time to time. The current version is always posted at profitplusmedia.com/privacy with the last updated date at the top, and that date is how you tell one version from another. Continued use of the site or our services after a change means you accept the updated policy.