Google ads
Google ads for flooring companies, run for you.
Somebody types flooring installers near me at nine at night. Wrecked floor. Hard deadline. That person is worth more than the next four who typed something that looked almost the same. The whole job is telling them apart before you pay for all five.
We build the account around that one difference. Then we work it every week.
The account goes in your name 15-minute phone call nobody asks you for a card
Every number we publish carries the window it happened in. Read them in the case files.
Illustration: a search field typing the words flooring installers near me, and results settling under it. The first one is ours: an ad marked Ad, titled flooring installation, over the line hardwood, LVP, carpet, tile.
Why it burns
Four ways your account eats money.
None of these are exotic. They are quiet, and that is the problem.
01
The map was never set.
Google can show your ad to somebody merely interested in your area. Not standing in it. That is the broader of the two settings, and it is why you end up on the phone with a homeowner two states away.
02
Nobody wrote down what you’re not.
Keywords say what you want. Exclusions say what you are not. In this trade the exclusion list does more work than the keyword list.
03
The bidding is aimed at a form fill.
Point the machine at form submitted and it gets very good at buying form submissions. Six weeks later the charts are up. Your calendar is not. The account did exactly what it was told.
04
The ad promises what the page can’t keep.
Somebody clicks hardwood installers and lands on a homepage menu. A few seconds, then the back button. You paid for that click either way. This is the cheapest of the four to fix.
All four are visible in your own account. Bring it to the call and we will open them with you, one at a time.
The work
What we actually do.
Hand this list to whoever runs your account today. Ask for item two and item five.
01
Three campaigns, not twelve.
Brand, small and capped, so nobody bills you for your own company name and calls it proof. Service, one ad group per flooring job you want to quote. Hardwood, LVP, carpet and tile stay separated. Reach, where broad match and a test town live on their own budget. An experiment cannot hide inside your best campaign.
02
The exclusion list, before a dollar moves.
Repair kits and patch jobs. Box stores and marketplaces, by name. How-to, tutorial, tool rental. Jobs, hiring, salary, apprentice. Every town your crews will not drive to, one at a time. Then we read the real search terms every week for the first couple of months. Some of them are things nobody could guess from a desk.
03
Aim the map at people who are actually there.
One setting. Thirty seconds. It’s the first thing we open in an account somebody else built. People in your locations, not people interested in them.
04
Make the page finish the sentence the ad started.
One promise per ad group. One page per promise. The job in the words they typed, the town by name, what happens next in one line, a tappable phone number and a short form.
05
Count booked estimates, not clicks.
Forms and phone calls both tracked, with calls over a minute kept apart from the eight second wrong numbers. Source tags at entry, so a search lead is still identifiable six weeks later. Then booked and sold jobs pushed back into Google, so the bidding learns from your calendar instead of your inbox. That last one is free and almost nobody turns it on.
06
Work it weekly. Report five lines.
Search terms read. Exclusions added. Budgets moved. Ads rewritten. Then the same five lines back to you every week, so the weeks lay side by side: spend, leads, cost per lead, booked estimates, cost per booked estimate. A report that cannot answer the last two is decoration.
The full playbook, decision tables and a worked budget illustration included: Google ads for flooring companies, the setup that does not burn the budget. And what you can afford to pay for one, out of your own margin: cost per booked estimate.
What you get
What’s in it.
- The account built and run. Campaigns, ad groups, keywords, exclusions, bids, and the hand work behind them.
- Ad copy rewritten when the account calls for it. Not the same three headlines all year.
- Conversion tracking that fires on a real inquiry. Forms and phone calls both.
- A clean hand-off into your CRM. A lead lands on a contact record with its source attached, not in somebody’s inbox.
- The five-line weekly report, same lines every time, so the weeks compare.
- Everything in your name. The ad account in your own business portfolio, the dataset, the domain, and a phone number you can port. Leave, and you keep all of it.
- Your ad spend goes to Google out of your own account, where you watch it every day. What we charge to run it gets its number on the call, because it moves with your city and your budget.
Want every lead dialed in minutes, qualified, and the in-home estimate booked on your calendar? That is the other option, priced on the same call. The two ways in are on the pricing page.
Proof
One number, with the month it happened in.
One of the shops we run started slow. Two months in they were nearly ready to quit. Then this.
$900 of ad spend became $27,000 of installs
That was the whole program running, not Google on its own. We are not handing one channel a trophy it did not earn. It is here because it is the shape of a working account: a small amount of money buying jobs worth far more.
Every number in the case files is dated the same way.
These are actual outcomes, reported with the windows of time they happened in, not guarantees, and what any contractor does depends on their market, their offer and how well the work gets sold.
How it starts
Fifteen minutes, on the phone.
No deck. No four-step discovery. One call, and you hang up knowing where you stand.
- How long
- Fifteen minutes.
- How
- A phone call. Not a video meeting. An actual phone call.
- The cost
- Free. Nobody asks you for a card.
- What we look at
- Your city, your average job, and whatever is running right now.
- What you leave with
- A straight read on whether Google is your right first dollar. And what we’d change if it is. Yours to keep either way.
That is the whole meeting.
Straight answers
Three questions we get on this one.
Do I need new landing pages before you start?
It helps. It isn’t a wall. If pages aren’t realistic this month, each ad group points at your closest service page and we rewrite the top screen. That already beats the homepage. Pages get built once the account has told us which jobs are worth buying. That is the better order anyway.
Who owns the account when this is over?
You do, and not as a favor at the end. It is opened in your name on day one. Leave, and you keep the exclusion list and the conversion history too. That history takes months to build. It is the part most owners find out too late they never had.
What if Google is not the right first dollar for me?
Then you get told that on the call. If your phone goes to voicemail on install days, buying more calls is the wrong purchase. The fix is the phone. If there is no page worth sending a click to, that comes first. We’d rather lose the month than sell you the wrong thing.
Bring the account. We’ll tell you what it’s actually buying.
Fifteen minutes on the phone. You get the read whether you hire us or not.
15-minute phone call straight answers you leave with a plan
Or call888-566-7871