Google ads
Google ads for flooring companies, run for you.
Reach people searching for flooring services in your area. We review search intent, location and the landing page so the campaign focuses on the work you want.
We manage the account and review performance weekly.
An installer bids on the searches that end in a quote and counts a booked in-home estimate. A showroom bids on the ones that end in a drive across town, near me and store hours and brand names, and counts a showroom visit or a design consultation. Two keyword lists, two conversions, one account built for whichever you are.
The account goes in your name 15-minute phone call nobody asks you for a card
Every number we publish carries the window it happened in. Read them in the case files.
Illustration: a search field typing the words flooring installers near me, and results settling under it. The first one is ours: an ad marked Ad, titled flooring installation, over the line hardwood, LVP, carpet, tile.
Why it burns
Four sources of wasted spend.
Check targeting, search exclusions, conversion goals and landing pages.
01
The map was never set.
Google can show your ad to somebody merely interested in your area. Not standing in it. That is the broader of the two settings, and it is why you end up on the phone with a homeowner two states away.
02
Nobody wrote down what you’re not.
Keywords define the searches you want. Exclusions filter irrelevant products, work and locations.
03
The bidding is aimed at a form fill.
If reporting stops at form submissions, it cannot show whether those inquiries became appointments. Conversion goals should reflect the outcomes you can measure.
04
The ad promises what the page can’t keep.
A search for hardwood installers should lead to a page about that service, with a clear phone number or inquiry form.
All four are visible in your own account. Bring it to the call and we will open them with you, one at a time.
The work
What we actually do.
Hand this list to whoever runs your account today. Ask for item two and item five.
Google Accelerator: the first 90 days
For flooring contractors, new flooring businesses and companies rebuilding after poor marketing, our accelerators establish client-owned ad accounts, tracking and CRM setup.
Accelerator programs start with a 90-day commitment to set up the accounts, build campaign data, test and refine the ads. Management continues month to month after the initial 90 days.
Choose Google Accelerator for this platform, or Meta + Google Accelerator for both.
Already have suitable accounts, tracking and a CRM? We can quote ongoing management separately from an accelerator setup program.
Accelerators generally start with US$30 to US$50 per day in ad spend per platform. The final budget is agreed for each partnership. Management fees are separate.
Your accounts remain yours. Results are not guaranteed.
01
Three campaigns, not twelve.
Brand, small and capped, so nobody bills you for your own company name and calls it proof. Service, one ad group per flooring job you want to quote. Hardwood, LVP, carpet and tile stay separated. Reach, where broad match and a test town live on their own budget. An experiment cannot hide inside your best campaign.
02
The exclusion list, before a dollar moves.
Repair kits and patch jobs. Box stores and marketplaces, by name. How-to, tutorial, tool rental. Jobs, hiring, salary, apprentice. Every town your crews will not drive to, one at a time. Then we read the real search terms every week for the first couple of months. Some of them are things nobody could guess from a desk.
03
Aim the map at people who are actually there.
Review location targeting so it focuses on people in your service area. Check location reports for traffic outside the area.
04
Make the page finish the sentence the ad started.
One promise per ad group. One page per promise. The job in the words they typed, the town by name, what happens next in one line, a tappable phone number and a short form.
05
Count booked estimates, not clicks.
Track forms and phone calls, keeping wrong numbers separate from useful inquiries. Retain source details in the CRM and send booked and sold outcomes back to Google when the records support them.
06
Work it weekly. Report five lines.
Review search terms, exclusions, budgets and ads weekly. Report the same five measures each week: spend, leads, cost per lead, booked estimates and cost per booked estimate.
The full playbook, decision tables and a worked budget illustration included: Google ads for flooring companies, the setup that does not burn the budget. And what you can afford to pay for one, out of your own margin: cost per booked estimate.
What you get
What’s in it.
- The account built and run. Campaigns, ad groups, keywords, exclusions, bids, and the hand work behind them.
- Ad copy rewritten when the account calls for it. Not the same three headlines all year.
- Conversion tracking that fires on a real inquiry. Forms and phone calls both.
- A clean hand-off into your CRM. A lead lands on a contact record with its source attached, not in somebody’s inbox.
- The five-line weekly report, same lines every time, so the weeks compare.
- Everything in your name. The ad account in your own business portfolio, the dataset, the domain, and a phone number you can port. Leave, and you keep all of it.
- Your ad spend goes to Google out of your own account, where you watch it every day. What we charge to run it gets its number on the call, because it moves with your city and your budget.
Want every lead dialed in minutes, qualified, and the in-home estimate booked on your calendar? That is the other option, priced on the same call. The two ways in are on the pricing page.
Proof
One number, with the month it happened in.
One of the shops we run ads for started slow. Two months in they were nearly ready to quit. Then this.
$900 of ad spend became $27,000 of installs
That result covers the full program. It is not a result attributed to Google Ads alone.
Every number in the case files is dated the same way.
These case studies include client reports and dated campaign records, not guarantees. Each figure keeps its source and timeframe. Outcomes depend on the market, the offer and how well the work gets sold.
How it starts
Fifteen minutes, on the phone.
We review your market, current account and whether Google Ads fits your business.
- How long
- Fifteen minutes.
- How
- A phone call. Not a video meeting. An actual phone call.
- The cost
- Free. Nobody asks you for a card.
- What we look at
- Your city, your average job, and whatever is running right now.
- What you leave with
- A straight read on whether Google is your right first dollar. And what we’d change if it is. Yours to keep either way.
That is the whole meeting.
Straight answers
Three questions we get on this one.
Do I need new landing pages before you start?
We first review your existing service pages. Where suitable, we can improve those pages and use them for the relevant ad groups. New pages are scoped around the services and campaigns that need them.
Who owns the account when this is over?
You do. The account is opened in your name, and you retain its search exclusions and conversion history when our work ends.
What if Google is not the right first dollar for me?
Then you get told that on the call. If your phone goes to voicemail on install days, buying more calls is the wrong purchase. The fix is the phone. If there is no page worth sending a click to, that comes first. We’d rather lose the month than sell you the wrong thing.
Bring the account. We’ll tell you what it’s actually buying.
Fifteen minutes on the phone. You get the read whether you hire us or not.
15-minute phone call straight answers you leave with a plan
Or call888-566-7871