Custom partnerships
We build it with you. You own it.
Custom websites, CRMs and software for business needs that a standard package does not cover. We define and build the project with you, in accounts you own. For a tailored site beyond the starter package, explore our custom flooring websites, quoted to your scope.
15-minute phone call straight answers you leave with a plan
Nothing we build is a copy-paste template. Every brand is built from the ground up, and custom partnerships are how we make the work fit each company we work with, for flooring showrooms, flooring retailers and established flooring contractors that sell and install and want the whole thing handled.
The ads work the same way. We do not copy-paste them: the offers and the creatives are tested one at a time for each client, around that client’s own brand, messaging and offers. Once the leads land, your team books the estimates, or you add our call center to call, qualify and book them for you.
The accounts, the logins, the domain. All of it in your name.
What we build
Custom builds, cut to your shop.
These examples show the types of projects we can discuss. Your requirements determine the scope.
A custom site
A website with the pages, features and backend your business needs.
A CRM cut to your shop
CRM stages and records organized around how your team handles inquiries, appointments and jobs.
A flooring visualizer
A tool that lets homeowners view flooring in a photo of their room. This is an example of a possible custom build, not a ready-made product.
AI in the follow-up
Support for routine follow-up, with people responsible for conversations that need judgment.
The tool nobody sells
A purpose-built tool when existing software cannot meet an important business requirement.
These are examples of possible projects. Ask on the call for relevant work we can show and explain.
In whose name
You own the thing we build.
Account ownership is part of the project scope. We establish who holds the hosting, domain, phone number and customer records before building.
When those accounts are held by a supplier, changing providers may require a transfer. Confirm the access and export terms before starting any project.
Our builds use accounts held in your name, with your own admin access.
You manage our access and retain the accounts and records when the project ends.
The login
Theirs to issue, theirs to switch off
Yours, at admin level
Where it lives
On their hosting, in their account
In an account with your name on it
The domain
Registered to them
Registered to you
The number on it
Registered to them
Yours, and portable
The day it ends
You start again from nothing
You take our access back
How it starts
It starts on a 15-minute phone call.
01
The call
Fifteen minutes on the phone. You describe what the thing has to do. Nobody asks you for a card at the end of it.
02
The straight answer
We tell you whether it is worth building at all. If an off-the-shelf tool already does it, you get told that, and it costs you nothing to hear it.
03
The number
Nothing gets built before you have the price in front of you and know exactly what it does not include.
04
The handover
It goes live in your name. The accounts, the logins, the domain. What we hold is an access you can take back.
Straight answers
Four questions we get about this.
Do you only build for flooring companies?
Flooring is our specialty. We also consider home-improvement projects where our services fit. We discuss the project and whether we can help on the call.
Can I see one you have already built?
Ask on the call. Nothing goes on this page as proof unless it is ours and we can stand behind every word of it. If we have not built your exact thing before, you hear that on the phone instead of finding it out later.
Is there a price on this?
Custom work is priced after we define the requirements. You receive the scope, exclusions and price before the build begins.
Who owns it when it is finished?
You do. The accounts, logins and domain are held in your name, with access granted to our team.
Got something that needs building?
Bring the problem, not a spec. Fifteen minutes on the phone. You leave knowing whether it is worth building, what it would take, and whose name it goes in.
15-minute phone call straight answers you leave with a plan