The #1 flooring marketing agency in the USA.

Meta campaigns reach homeowners on Facebook and Instagram, with creative built from your own jobs. Google Search ads reach people already looking for flooring work in your service area.

Choose Meta Accelerator, Google Accelerator or Meta + Google Accelerator. For flooring contractors, new flooring businesses and companies rebuilding after poor marketing, our accelerators establish client-owned ad accounts, tracking and CRM setup. Accelerator programs start with a 90-day commitment to set up the accounts, build campaign data, test and refine the ads. Management continues month to month after the initial 90 days.

Already have suitable accounts, tracking and a CRM? We can quote ongoing management separately from an accelerator setup program.

Accelerators generally start with US$30 to US$50 per day in ad spend per platform. The final budget is agreed for each partnership. Management fees are separate. Compare the accelerator programs.

Track calls and forms through to booked estimates. Clicks and lead counts tell part of the story; your CRM needs to show what happened after the inquiry. Your ad account stays in your name.

Some of the work never appears in the ad account at all: the three waves of flooring ad sales explains what Ads Manager counts, what it misses, and how to see the rest.

Two flooring companies can both be excellent and need opposite advertising.

An installer or a contractor sells work that starts in the homeowner's house. The ad has to produce an inquiry, somebody has to call it back while the homeowner is still holding the phone, and what goes on the calendar is an in-home estimate. Speed to lead is most of the argument, and our call center exists for exactly that.

A showroom or a retailer sells something a homeowner walks into. That buyer wants to stand on the plank, hold the sample up against their own wall colour, and be walked through it by a person who knows the products. The ticket is larger, often a $10,000 to $30,000 project, and the decision takes longer. So the campaign points at foot traffic and at booked in-store appointments: a showroom visit or a design consultation with a name and a time on it, never an open invitation to drop by sometime. The creative leans on the room itself, the brands you carry and the jobs you have installed, and a visualizer earns its place because it lets somebody see the floor in their own space before they drive over. Brand weighs more here, because a showroom is a place a buyer has to choose to walk into.

What does not change: the accounts open in your name, the creative is built from your own jobs instead of a template, the tracking follows an inquiry all the way to the appointment, and every number we report is printed with the window it happened in. The standard is the same. Where we point it is not.

We do not copy-paste ads. Every account starts with a brief: your brand, the way you already sound to the people who buy from you, the offers you can honestly put in front of a homeowner, your market, and what your crews can actually install. Out of that come the offers worth testing, and several creatives for each offer, built from your own jobs and your own showroom rather than from stock.

We test creative with separate budgets, review the results and move spend toward the stronger ads. Cost per booked estimate helps determine which ads to keep and which to replace.

Testing across flooring accounts has built a library of offers and creative approaches. It helps us choose what to test first, with the results assessed in each client’s market.

Your brand, offers, footage and copy remain specific to your company. Previous tests inform the starting point; your campaign results guide the next decisions.