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The best flooring marketing agencies, compared honestly

We put ourselves first on this list. Then we showed our work. Here is what we say we are, what our clients did and when they did it, and then every other agency worth a look, each with the page we read it on and the day we read it.

Soroush Farokhi, ProfitPlus MediaUpdated 13 min read

We put ourselves first on this list. Then we showed our work.

Written by ProfitPlus Media, one of the companies on this list. Every fact about another agency links to the page we read it on and carries the day we read it. The original checks were on September 10, 2026; the Floor Launch and theStacc sections were rechecked on September 28, 2026.

Who this is for

Flooring showrooms, flooring retailers, mobile showrooms, flooring installers and established flooring contractors. Website, lead generation, appointment setting. Your team books the estimates and showroom visits, or add our call center to call, qualify and book them for you. The fourth check below is how to ask any agency here which of those it actually runs.

A strategy and price matched to your flooring showroom, retail store, installation business or contracting company. We run the showroom strategy as well as the installer one, and they are not the same campaign. The installer play asks for a booked in-home estimate and lives on speed to lead. The showroom play asks for foot traffic, showroom visits and design consultations, on a longer decision and a larger ticket, which is a $10,000 to $30,000 project for the buyer who walks in. Read the showroom play or the contractor and installer play and judge each on its own six checks.

Not for a company that does not already have selling and installing running. More leads will not fix that. They will just be more people you did not get back to.

How to judge any of us

Six checks. Run them on every name here, ours first.

  • Dated results. A figure, the window it happened in, a client attached. A number with no date is one nobody can be held to.
  • Cost per booked estimate, not cost per lead. An inquiry that never becomes an appointment still cost full price. How to work out the number that matters.
  • Whose name is on the ad account and the CRM. If it is theirs, leaving costs you everything you built.
  • Who calls the leads, and in how many minutes. No wrong answer, only one you have to price. If it is you, it is you at nine at night.
  • Published pricing. The parts that can be printed, printed.
  • Built from the ground up, or a template. Ask to see their last three sites.

Longer version: seven questions to ask any agency, published knowing our own clients would use it on us.

1. ProfitPlus Media

We say we are the number one flooring marketing agency in the USA. Here is what that rests on.

Flooring is our specialty. Our work with flooring companies informs the campaigns we build for this market. We work with flooring companies in the United States and Canada.

We handle the website, the lead generation and the appointment setting. The follow-up is the part most agencies hand back to you, and here it is a choice you make rather than one we make for you. Your own team books the estimates, or you add our call center and our team dials every lead in minutes, qualifies it and books the in-home estimate on your calendar. Both are real options, the call center is the optional half, and the ads, the tracking and the CRM run the same either way. What each half looks like is on the appointment setting page.

Nothing is copy and paste. We use the best AI models available to build and run each account, every brand is built from the ground up, and custom partnerships are how we make it work for each company.

We test individual creatives and offers, per client. Not one ad rolled out across every account with the logo swapped. The offers and the creatives are built around your own brand, messaging and offers, put up against each other in your market on small budgets, and the losers get turned off rather than nursed. We took that route one client at a time, which is how we hold a large library of tested flooring offers and creatives and know what has worked across the flooring market and what has not. That is the basis of the claim at the top of this page, and the method is written out in full in how we test flooring ad creatives.

How many we have worked with. We have worked with more than 100 registered, licensed flooring businesses since we started, each one a real legal business we checked before we took it on.

What our clients did, and when

  • Hometown Floor Covering, Shelbyville, Kentucky. $25,000 to $30,000 a month when we met. Now $70,000 to $80,000 a month, consistently, eighteen months in. The long version.
  • MC Flooring & Tile, St. Louis, Missouri. Michael reported approximately $40,000 in business-wide sales by week six of working with ProfitPlus. The case study shows his report and the campaign records as separate measures. The long version.
  • Floorworks, Joplin, Missouri. Two months in they nearly quit. In the month it turned around, $900 of ad spend became $27,000 of installs. The long version.

No averages, no multiples. Results are actual client outcomes and not guarantees. Yours depend on your offer, your pricing and how you sell.

What we charge

Business setup is $497 one-time, then $33/mo, printed on the site: profiles, a verified Google Business Profile and a simple three page website. See the pricing page.

The main program and the lead-gen option are quoted on a 15 minute phone call. Not a video meeting. The number moves with your market and what you are already spending. The call is free and nobody asks you for a card.

2. Floor Launch

Flooring only, and it says so. Six services listed: websites, Meta ads, Google Ads, local SEO, lead generation, CRM software (floorlaunch.com/services, rechecked 2026-09-28).

Strength. Its services page lists individual and bundle prices. Its pricing page lists standalone software from $297 a month, while marketing packages say “Talk to Sales.” The pricing FAQ describes month-to-month agreements; confirm the terms for your chosen service (floorlaunch.com/pricing, rechecked 2026-09-28).

The gap. The case-study page names three companies and reports lead and revenue totals, but does not show calendar date ranges or screenshots for those totals (floorlaunch.com/case-studies, rechecked 2026-09-28). Ask for the measurement period, supporting records and the setup fee for the package you are considering.

3. theStacc

It publishes a flooring SEO comparison and places itself first. Software rather than an agency, with a managed add-on: blog SEO from $99 a month, local SEO from $49, managed services from $749 (thestacc.com/pricing, rechecked 2026-09-28).

Strength. It writes its own conflict of interest at the top of the page that ranks it first: not a flooring marketing agency, and the placement is promotional rather than an independent finding (thestacc.com/best/flooring-marketing-agencies, rechecked 2026-09-28).

The gap. The comparison describes a limited content and Google Business Profile service, with technical work, paid media, CRM and calls handled elsewhere. Its pricing page also advertises a plan with a website. Confirm which work is included and who approves business claims before publishing.

4. Flooring Marketer, and Seotwix

Two names, one group. Flooring Marketer says it specializes exclusively in flooring and lists SEO, Google Local Service Ads, Google Ads, website design, social media and call tracking (flooringmarketer.net, as seen 2026-09-10; the site stopped answering later the same evening, so there is no live link here). The flooring page sits on the parent's domain (seotwix.com/flooring-seo, as seen 2026-09-10).

Strength. A named founder, a founding year of 2022, package prices published at $749, $1,449 and $2,749 (seotwix.com/seo-packages, as seen 2026-09-10), and case studies grouped by year with real launch dates (the seotwix.com case studies page, as seen 2026-09-10).

The gap. None of those dated cases is a flooring company, the reviews on the flooring page are the parent's general Google reviews, and the parent sells SEO to other industries. Ask which entity you are contracting with, and for one flooring case with a date. Flooring Marketer also says its full program suits companies at $500,000 a year or more, and prices a $499 a month self-study program under it.

5. Floorplay Agency

Not checked. On September 10, 2026 the address theStacc lists for Floorplay returned a domain parking page rather than the agency's site, on two separate fetches (floorplay.agency/services, as seen 2026-09-10). Nothing to read, so nothing printed. A domain can be mid move for a hundred ordinary reasons. Ask them for a working address.

6. Built-Right Digital

One trade of several. Its flooring page covers Google Business Profile work, listings, on-page work, content, schema, service area pages, citations, technical audits, site speed and paid media (builtrightdigital.com/flooring-seo, as seen 2026-09-10).

Strength. The clearest price ladder here, four tiers against revenue bands: $1,199 a month for new businesses, $2,099 up to $1M, $4,199 up to $5M, $19,999 above that.

The gap. Their case studies are dated, which is good, and none of the four on the front of that section is a flooring company (builtrightdigital.com/our-work, as seen 2026-09-10). Ask for a flooring one with a window.

7. Foxxr Digital Marketing

Home services broadly. Its flooring page states more than fifteen years in business and lists local SEO, AI search, web design, landing pages, paid search, video, content, social, review management, chat and a CRM (foxxr.com/flooring-marketing-seo, as seen 2026-09-10).

Strength. The widest published menu here, and it prints the number nobody prints: a setup fee. Plans at $3,000, $3,500 and $5,000 a month, single services from $97, and a stated $900 setup fee on all plans (foxxr.com/pricing, as seen 2026-09-10).

The gap. A menu is what can be bought, not what is in your plan. Human lead calling is not specified on the reviewed pages (checked October 6, 2026). Confirm it in your plan. The three case studies carry totals with no window, none of them flooring (foxxr.com/case-studies, as seen 2026-09-10).

8. HOMESHOWOFF

One trade of several. Its flooring page covers on-site work, local SEO, material specific service pages, local landing pages, site speed, reputation and content, and says the company has worked with flooring companies and tile installers since 2009 (homeshowoff.com/seo-services/flooring-seo, as seen 2026-09-10).

Strength. It answers the money question in public instead of making you book a call to hear a range: $1,500 to $5,000 a month depending on competition and scope, then what moves it, from market size to how many cities you cover and the state of your site.

The gap. No dated result appears on that page, so ask for one with a window.

9. Kia Ora Digital USA

Dozens of industries. Its US flooring page covers audits, technical and on-page work, product, service and location content, schema, authority links, citations, Google Business Profile, reviews, ecommerce and AI search (kiaora.digital/industries/flooring, as seen 2026-09-10).

Strength. It is specific about AI search, it names an award it won for that work in 2026, and it says campaigns are built around KPIs agreed with you up front.

The gap. The ten client results on that page are percentages with no window, and none of the ten is a flooring company. Ask for the date range behind any percentage they quote you.

The table

AgencyFlooring onlyDated resultsPublished pricingCalls the leadsTests creatives per clientAd account in your name
ProfitPlus MediaFlooring primary; selected home improvementYes, with windowsOne printed, two on the callYes, optional, our teamYes, creatives and offersYes, in your name
Floor LaunchYes, says soRevenue totals lack calendar datesPrices vary by page; confirm scopeCall center in one packageA/B testing listed as a featureNot published
theStaccNo, and not an agencyNot publishedYes, per planNo, and says soNot publishedNot published
Flooring Marketer / SeotwixFlooring brand yes, parent noDated, none flooringYes, on the parent siteNot publishedNot publishedNot published
Floorplay AgencyNot checkedNot checkedNot checkedNot checkedNot checkedNot checked
Built-Right DigitalNo, one trade of severalDated, none flooringYes, four tiersNot publishedNot publishedNot published
Foxxr Digital MarketingNo, home servicesTotals, no windowYes, plus a setup feeHuman calling not specifiedNot publishedNot published
HOMESHOWOFFNo, one trade of severalNot publishedA range, not a priceNot publishedNot publishedNot published
Kia Ora Digital USANo, dozens of industriesPercentages, no windowNot publishedNot publishedNot publishedNot published

"Not published" means we looked on the page linked in that agency's section and it was not there. Ask them.

The testing column is the narrowest reading of all: it records whether the page we read says anything at all about testing ads or creatives, not whether the agency does it. An agency can test well and never write about it. That is exactly why it is worth asking them out loud, and how we test flooring ad creatives ends with the five questions to ask.

Who should not hire us

Two, and we would rather say it here than on a call after you have got your hopes up. If you have not got selling and installing running, you are not ready for us. And if what you want is a template site and nothing else, we are too expensive for it.

One more, on us. If we look at your city and do not think we can do it, you hear that on the call, not after you have paid.

Common questions

  1. How can you call yourselves the number one flooring marketing agency in the USA?

    Because we print what it rests on and let you check it. Flooring is our specialty. We handle the website, the lead generation and the appointment setting, so the hardest part is not handed back to you. Every figure we publish is welded to the window it happened in. Ask us for a reference call with a client. If another agency prints more than that, hire them.

  2. Why are you at the top of your own comparison?

    We wrote this comparison, so we have a commercial interest in it. Our case figures carry their dates, and competitor information includes a source link and the date reviewed.

  3. Is a flooring specialist better than a general agency?

    Not automatically, and anyone who says otherwise is selling. A general agency with ten years in home services can be excellent. The benefit of a specialty is practical: we already know what a measure is, why a lead at nine at night matters, and what an in-home estimate costs you to run.

  4. What should I ask every agency on this list, including you?

    Six things. A dated result with its window. Cost per booked estimate, not cost per lead. Whose name is on the ad account and the CRM. Who calls the leads, and in how many minutes. What you charge, printed. And whether the brand is built from the ground up or dropped onto a template.

  5. Can I speak to one of your clients before I sign anything?

    Yes. Ask on the call and we will set up a reference call with a client. Not a written testimonial, an actual phone call with an owner who can tell you what the first ninety days felt like.

Run the six checks on us before you run them on anybody else. Book the 15-minute phone call at /contact and we will answer them in order, including the ones where the honest answer is not flattering.

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