Prefer to watch? Our filmed client accounts are on the videos page. This case is the written one, and the screenshots are further down.
Who Floorworks is
Steven Davis owns Floorworks in Joplin, Missouri. The company sells flooring and installs it. It is one of the three accounts on our results page, and it is the one we would point at first if you wanted to know what we do when an account is not working, which is a more useful question than what we do when one is.
Where they were, and the part most agencies delete
It started slow. Two months in, they were nearly ready to quit, and we would rather write that down than pretend every account opens hot. There is no figure attached to that period on this page because there is no approved one, and we are not going to invent a low starting point to make the rest of the page look steeper.
A page where every story is a straight line reads as fiction. This one is not a straight line, and that is the single most credible thing on it.
What we ran
The offer is the same one on the homepage. Ads on Meta, Google and YouTube, fresh creative when the account needs it, conversion tracking and a CRM. Companies that add the call center also get human calling, qualification, booking and supporting text follow-up. How much of that a company takes is their own call.
What the captures below show is the Meta side. Three campaigns have existed in this account since it opened on April 25, 2026, and one of them carries almost all of the delivery. The mechanics of that platform are written up separately if you want them rather than this account's story: Meta ads for flooring.
The chain, and where each number in it comes from
Money in. Leads out. Estimates on the calendar. Jobs sold. Four numbers, four different reporters, and this is which is which.
| Link in the chain | Who reports it | Proof on this page |
|---|---|---|
| Ad spend | Meta Ads Manager, our own account | Three captures below |
| Leads | Meta Ads Manager, counted on the form | The June and maximum range captures |
| Booked estimates | ProfitPlus, from the booking records | Booking cards below. The rate is our estimate, printed as a range and labeled as ours |
| Jobs sold | Steven, reported to us | The dollar figure is Steven’s own report |
The first sixty days
The owner asked for this window on purpose, because it is the stretch where the cost per lead was at its lowest and it is also the stretch that ended with the account nearly being cancelled. Both of those things are true at once, which is the whole lesson in it: a low cost per lead is not the same as a business that is working yet.
That capture is the first one below and its date chip reads Apr 25, 2026 to Jun 23, 2026. Over that window the account spent $1,995.79 and returned 37 leads: 36 at $51.51 on the campaign carrying the delivery, plus one at $141.60 on a campaign that ran briefly at the start. Those are the figures on the picture, and the window they belong to is the window printed on it.
$1,995.79
spent on Meta
37 leads
36 at $51.51, plus one at $141.60
The month it turned around
Then it turned. Steven's own figure for that month is $900 of ad spend and $27,000 of installs. The Meta capture over the same month reads $867.55 spent, 25 leads and $34.70 per lead, with a date chip that stops on June 29 rather than June 30, which is how the report was pulled.
$900 to $27,000
ad spend to installs, in the owner's own words
25 leads
at $34.70 per lead, on $867.55 of Meta spend
They now do high-value jobs regularly. That sentence is theirs and it does not carry a figure, so it does not get one here.
Booked estimates, and the honest label on them
Roughly 40 to 50 percent of the leads booked an estimate, by our own reading of the booking records we keep for the account. That is our estimate, not a platform figure, and nothing on this page is calculated from it. It describes the early stretch, and there is no screenshot behind the rate itself. What we can show is what an individual booking looks like from the inside. Prepared examples are further down.
The whole run so far
Read on September 10, 2026 with the date picker on its maximum range, the account shows $4,740.04 spent and 92 leads, which is 91 at $50.53 each on the campaign carrying the delivery plus one at $141.60 on a campaign that ran briefly at the start. Reach is 30,370 Meta accounts from 150,840 impressions.
$4,740.04
spent on Meta since April 25, 2026
92 leads
91 at $50.53, plus one at $141.60
The shortest version
An account that opened on April 25, 2026 and went badly enough for two months that they were nearly ready to quit. A month that turned it, which the owner reports as $900 of ad spend and $27,000 of installs and which Meta reads as 25 leads at $34.70 on $867.55. $4,740.04 and 92 leads across the whole run to date. Every figure has the window it happened in printed beside it, and the ad account is on screen below. The one page summary is the Floorworks case file, and the wider argument is on the flooring marketing agency page.
