Prefer to watch? Watch the MC Flooring & Tile case study, or read the account details and screenshots below.
Who MC Flooring & Tile is
Michael Marcus owns MC Flooring & Tile in St. Louis, Missouri. The company sells flooring and tile and installs it. This account is one of the newer ones on our results page, which is part of why it is worth writing up: it is a clean read on what the first weeks of an account look like, without a year of history smoothing it out.
Where the company was before we started
No starting revenue figure has been confirmed for publication. The sales reports below describe his business during the opening months of working together.
What we ran
The offer is the same one on the homepage. Ads on Meta, Google and YouTube, fresh creative when the account needs it, conversion tracking and a CRM. Companies that add the call center also get human calling, qualification, booking and supporting text follow-up. How much of that a company takes is their own call.
What the capture below shows for this account is Meta. The first campaign in it is a lead generation campaign that starts on June 19, 2026, and a second, a low-friction form campaign, was added in September. The mechanics of the Meta side are written up on their own page if you want them rather than this account's story: Meta ads for flooring.
Business reports and campaign records
Campaign spend, leads, booked estimates and business-wide sales are different measures. The table shows the source of each.
| Measure | Who reports it | Source on this page |
|---|---|---|
| Ad spend | Meta Ads Manager, our own account | Both captures below |
| Leads | Meta Ads Manager, counted on the form | Both captures below |
| Booked estimates | The booking records inside the client channel | One booking alert below. No booking rate is published for this account, because we hold none for it |
| Business-wide reported sales | Michael’s report, relayed to ProfitPlus | His reported figures and their timeframes, below |
The opening weeks on Meta
The date chip on the first capture reads Jun 19, 2026 to Jul 30, 2026. Over that window the account reported 35 leads at $60.17 per lead, on $2,106.12 of spend, from a single campaign in delivery.
$2,106.12
spent on Meta
35 leads
at $60.17 per lead
Booked estimates, and what we will not put a number on
We hold no booking rate for this account, so there is not one on this page. There is a range we publish for two of the older accounts on this site, labeled as our own reading of the booking records we keep for those accounts rather than as a platform figure. Borrowing it and applying it here would be inventing a measurement for a company nobody measured, so we have not.
What a booking does look like from the inside is the first capture below. Every client gets a private channel and the moment our team books an estimate it posts there, so the owner sees it before anything else happens.
Michael’s business-wide reported sales
Michael reported approximately $40,000 in business-wide sales by week six of working with ProfitPlus. By month three of working together, he reported a $100,000 month in business-wide sales.
Approximately $40,000
in business-wide reported sales
A $100,000 month
in business-wide reported sales
The campaign record has its own window
Michael’s business-wide reports and Meta’s campaign records measure different things. The screenshots show platform spend and lead counts for the date ranges printed on them. The sales figures above retain Michael’s reporting basis and their own timeframes.
For the whole life of the account, read on September 10, 2026, the picture shows $4,180.23 spent, 81,804 impressions and 28,670 Meta accounts reached. The results column carries 57 leads at $66.49 plus 4 form leads at $97.63, which is 61 in total. Every one of those figures is on the totals row and the results column of the capture below, and they are printed here exactly as they read there.
$4,180.23
spent on Meta since June 19, 2026
61 leads
57 at $66.49, plus 4 form leads at $97.63
The shortest version
An account that opened on June 19, 2026. $2,106.12 of Meta spend and 35 leads at $60.17 from June 19 to July 30. $4,180.23 and 61 leads across the whole run to September 10. Michael separately reported approximately $40,000 in business-wide sales by week six of working with ProfitPlus, and a $100,000 month in business-wide sales by month three. His public Facebook comment describes his experience. Every figure above has its window printed next to it, and the ad account is on screen below. The one page summary is the MC Flooring & Tile case file, and the wider argument is on the flooring marketing agency page.
